From Boats to Brokers Want to be Smarter With Your Money? Join our mailing list and get news and info to support your financial goals. First Name Last Name Email Address Thank you! Oops! From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Contents Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Investment Challenges of the Affluent Investor Affluent investors face unique challenges when putting together an investment strategy. Make sure you keep these in mind. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.